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Link Nonprofit is a nonprofit organization aiming to connect underserved communities with primary and preventative healthcare resources.
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Link Nonprofit
Overview
Rice Design Consulting: Link Nonprofit
Problem Statement: Link Nonprofit aims to reach undeserved patients through grassroots events and partnerships with other community organizations. They aim to improve healthcare accessibility for underserved communities by offering information for free clinics.
My Role: UI/UX Consultant
Team: 1 PM, 6 UI/UX Consultants
Project Duration: February - April 2024
Overview: Created a mobile app for healthcare nonprofit aiming to increase free clinic accessibility
Project Process
Phases
1.0 2.0 3.0 4.0
Research
Design
Final Deliverable
Reflection
1.O - Client Interviews
I talked to our client about their vision for the mobile app, and identified 4 major priorities:
1. Easy User Navigation
2. Scheduling,
3. Patient personalization
4. Accessibility
This led us to construct a problem statement to ensure our designs were intentional .​
How Might We...
Prioritize accessibility to local resources so that users can feel equipped to address their health needs?
1.1 User Testing
I tested users on their interactions with Link Nonprofit's current website.
When asked to find the resources tab on the current website:
"I'm not sure how to find the resources tab" - User A
When asked to locate clinics near them:
"It is a little difficult to find relevant clinics to me" - User B
1.2 User Persona
In order to conceptualize the need Link Nonprofit addresses, I created a user persona to envision the product through her eyes.
1.3 Competitive Research
I looked at similar resource app' offerings to see what we could incorporate into the design.
Zocdoc
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Primary Page is Search Feature
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Physical and Dentist Rating
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Map View to Locate Nearest Doctors
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Informative Resources Card
Teladoc
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Accessible Large Text
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Simple Aesthetic
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More extensive FAQ care
AdventHealth
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Option to use with or without an account
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Can sort booking appointments by Best Match, Distance, Name (A-Z) or (Z-A)
2.0 Design: Information Architecture
I created a general information architecture to visualize the user flow.
2.1 Low Fidelity Design
After mapping the user flow out, we created a low fidelity prototype.
Efficiency and ease of access were key priorities in deciding feature orders and presentation.
Main Goals:
1. Making clinics the primary resource, visible and easy to access
2. Create a space for users to save personal favorites
3. Allow users to easily filter to their specific needs
3.0: Final Deliverable - Intentional Design
Simple Steps for Onboarding
Minimalistic Design, High Contrast Ratio
Minimalism + Contrast
Dominant Feature Prominence + Accessible Sorting
Quick Access to Primary Feature: Clinics
Connects to Google Reviews
Allows accessible filtering by
location, price, etc.
Map View vs. List View allows flexible visualization between two layouts increasing accessibility.
Flexible Visualization
Search bar at the top expresses visibility
making it easy for users to locate.
The use of distinct yellow frequent searches indicate visual grouping as related items.
Visibility + Visual Grouping
The use of different font sizes and bolding create a visual hierarchy, making it easy for user navigation.
Visual Hierarchy +
Functional Minimalism
Design is not cluttered with excessive information so users can focus on what is important.
Primary preferences like language and accessibility placed at the top.
Buttons are consistently placed, helping users easily understand how to access these settings and resources and creating a unified user experience.
Consistency + Affordance
The use of ">" icons next to each option signals that these are clickable items leading to more detailed settings, a common design element.
4.0 Reflection
This was my first long term team project for a client. I discovered how to navigate issues with client feature desires and pushed to ask the "why" question throughout this process and emphasize the user's needs to the client. Through collaborating with 5 other designers, I gained valuable collaboration skills, learning how to blend different ideas into a unified design approach.
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